{"product_id":"jochis","title":"JOCHIS","description":"\u003cp data-start=\"0\" data-end=\"304\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\"\u003cstrong data-start=\"1\" data-end=\"11\"\u003eJochis\u003c\/strong\u003e\" (or \u003cstrong data-start=\"17\" data-end=\"26\"\u003ejochi\u003c\/strong\u003e) is a relatively new Mexican slang term that has become popular, especially on TikTok and within younger LGBTQ+ communities. It's a softened, playful version of \u003cstrong data-start=\"188\" data-end=\"199\"\u003e\"joto,\"\u003c\/strong\u003e a word that was historically used as a slur for gay men in Mexico. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"306\" data-end=\"545\"\u003eOver time, many LGBTQ+ Mexicans reclaimed the word by changing it to \u003cstrong data-start=\"375\" data-end=\"386\"\u003e\"jochi\"\u003c\/strong\u003e or \u003cstrong data-start=\"390\" data-end=\"403\"\u003e\"jochis,\"\u003c\/strong\u003e using it affectionately among friends—similar to how some communities reclaim words that were once insults. Today, you might hear people say:\u003c\/p\u003e\n\u003cul data-start=\"546\" data-end=\"731\"\u003e\n\u003cli data-section-id=\"16oo648\" data-start=\"546\" data-end=\"590\"\u003e\"Hola, jochis!\" (Hey, gays!\/Hey, friends!)\u003c\/li\u003e\n\u003cli data-section-id=\"mkw3gx\" data-start=\"591\" data-end=\"731\"\u003e\"Es bien jochi.\" (He's gay.) — often in a lighthearted, non-insulting way, depending on the context.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"RAMRODD™","offers":[{"title":"S","offer_id":47658541187209,"sku":null,"price":23.5,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47658541219977,"sku":null,"price":23.5,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47658541252745,"sku":null,"price":23.5,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":47658541285513,"sku":null,"price":23.5,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":47658541318281,"sku":null,"price":23.5,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":47658541351049,"sku":null,"price":23.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0594\/0779\/4313\/files\/IMG_5305.jpg?v=1784493357","url":"https:\/\/ramrodd.net\/products\/jochis","provider":"RAMRODD™","version":"1.0","type":"link"}